Strategist, Designer and Art Director merging wit & wonder to create distinctive brands. Living and working in Brooklyn.
I recently graduated with honors from SVA’s Masters in Branding program, where I learned industry methodologies and the skills to think outside of them. Before that, I developed brand identity systems and campaigns for clients ranging from non-profits to Fortune 500 companies.
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BRAND STRATEGY • CREATIVE BRIEFING • PITCHING • BRAND DESIGN
WeightWatchers
Modernizing a heritage weight-loss brand to stand out from a wave of market disruptors.
BRAND STRATEGY • CREATIVE BRIEFING • PITCHING • BRAND DESIGN
TGI Fridays
Defining a bold new positioning for a casual dining chain getting lost in market conformity.
BRAND IDENTITY
Audience Rewards
Building a cohesive visual identity for a Broadway rewards program uniting superfans and newcomers.
CAMPAIGN DESIGN • ILLUSTRATION
Leafly
Transforming a cannabis marketplace’s quirky brand voice into engaging campaigns that drive discovery.
BRAND STRATEGY • CREATIVE BRIEFING • PITCHING
The New York Times
Graduate thesis analyzing how a legacy news platform maintains profitability while operating in a culture of speed and spectacle.
Say hi → ashleyoconnor20@gmail.com