Strategy is my license to inhabit different worlds.

I’ve long been fascinated by the relationship between people and culture. At the University of Maryland, I studied journalism, where beat reporting taught me to surface the tensions under everyday life.

Later, as an art director, I balanced image and message to move people to vote, rally, and connect with the brands behind them.

Drawn to the strategic implications within briefs, I went on to attend SVA’s masters in branding, a first-of-its-kind curriculum at the intersection of strategy, business, design, and behavioral psychology.

Today, I help brands flex with change by building worlds people are willing to believe in.