Strategist, Designer and Art Director merging wit & wonder to create distinctive brands. Living and working in Brooklyn.
I recently graduated with honors from SVA’s Masters in Branding program, where I learned industry methodologies and the skills to think outside of them. Before that, I developed brand identity systems and campaigns for clients ranging from non-profits to Fortune 500 companies.
There’s more to the story.
Get to know me more.
BRAND STRATEGY • CREATIVE BRIEFING • PITCHING • BRAND DESIGN
WeightWatchers
Modernizing a heritage weight-loss brand to resonate with new audiences and stand out from a wave of market disruptors.
BRAND STRATEGY • CREATIVE BRIEFING • PITCHING • BRAND DESIGN
TGI Fridays
Defining a bold new positioning and target audience for a casual dining chain getting lost in category conformity.
BRAND IDENTITY
Audience Rewards
Building a cohesive visual identity for a Broadway rewards program that unites superfans and newcomers.
CAMPAIGN DESIGN • ILLUSTRATION
Leafly
Transforming a cannabis marketplace’s quirky brand voice into engaging campaigns that drive discovery.
BRAND STRATEGY • CREATIVE BRIEFING • PITCHING
The New York Times
Graduate thesis analyzing how a traditional news outlet sustains quality and profitability while operating in a culture of speed and spectacle.
Say hi → ashleyoconnor20@gmail.com